✨CTA - a call to action!
Call to action is a marketing term for any design to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.
✨KPI - key performance indicator
A performance indicator or key performance indicator is a type of performance measurement. KPIs evaluate the success of an organization or of a particular activity in which it engages.
✨COPY - your caption!
Marketing copy refers to the text used to educate consumers about a product and motivate them to eventually buy it. Marketing copy is used in a growing number of channels, from advertising in local newspapers to the tagline in a YouTube video.
Written By: Laurie Candeloro