✨ Awareness
The customer becomes aware they have a problem or need, and they start searching for a solution.
✨ Interest
The customer starts to shop or look for solutions to their problem or concern. Then they start to compare all the options they have found.
✨ Conversion
The customer will make a decision to buy from you or your competitor based on what they find in their research.
✨ Relationship
You should continue to nurture this relationship so they keep coming back. Hint - strong email marketing!
✨ Loyalty
You can now can turn the customer into raving fans and they will refer you to their network of people.
Written By: Laurie Candeloro
