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5 touchpoint of your customer journey

✨ Awareness

The customer becomes aware they have a problem or need, and they start searching for a solution.

✨ Interest

The customer starts to shop or look for solutions to their problem or concern. Then they start to compare all the options they have found.

✨ Conversion

The customer will make a decision to buy from you or your competitor based on what they find in their research.

✨ Relationship

You should continue to nurture this relationship so they keep coming back. Hint - strong email marketing!

✨ Loyalty

You can now can turn the customer into raving fans and they will refer you to their network of people.

Written By: Laurie Candeloro